Subaru
Subaru is one of the world largest automotive manufacturers. In 2019 we were engaged to assist with the clean-up of the analytics and set-up an experimentation program.
Project Summary
My Focus was on creating a framework to help the team make data led decisions.
The showroom page of the Subaru website is one of the most visited pages on the site.
The goal of the page was to educate users on the Subaru range, provide bite sized information on drive the users into the model details page to get more information.
This however was not always the case. 44% of users who came to the page would immediately bounce and over 21% would exit the site permanently. Of the users who stayed on the page 31% would not progress to the models page.
Client Name
New Republique for Subaru
Project duration
2 Weeks
Softares
Axure, Sketch App, Photoshop, Illustrator
The Results
The new page experience proved to be a great success. The shortening of the page and content delivered a 9.7% uplift in page activity and an increase in flow through to the models page.