Marathon ASOS

The Salon du Running is the trade show for running professionals and the unmissable annual meeting place for marathon runners. Constant popularity with this target, but which needs to increase the number of visitors and renew the target of marathon runners.

Tee-Shirt Capsule Collection

A capsule collection shirt that blames intermittent sport for “Sunday runners”

active participation in regular runner groups to challenge them, inform them and encourage them to meet professionals and participants in marathons.

Project Details

Client Name

INSIGN-ASOS

Project duration

1 Months

App Dwonload

Photoshop, AfterEffect, Facebook, Google Analytics

With a growth hacking approach, I have identified the audiences closest and most able to go to this fair, but who may feel too amateur to dare to really move there. They are regular amateurs or people who practice running to compensate for their excesses of the week, find themselves on social networks to share their practice or make an appointment for a next race. It is therefore the key audience hub for recruiting future visitors.

o challenge them, inform them and encourage them to meet professionals and participants in marathons.

Pixeme