Armée de Terre (French Army)
In a disturbed and unstable security context, the Army is strongly mobilized both on the national and international terrain. It is therefore faced with a double challenge: increase its recruitments in quantity and improve them in quality.
Armée de Terre ( French state) INSIGN
Axure, KeyNote, Illustrator, After Effect, Premiere, BaseCamp, Sketch App, Photoshop
A Responsive website and a training application
Discover the jobs offered in line with their profile
Assess their level of level of physical preparation and knowledge
Follow a personalized preparation program, especially sports
Observe its performance and progress
Therefore improves the retention of candidates, in particular by allowing them to better prepare their professional project and better understand the final stages of the Army’s selection tests.
In the end, 61% of candidates use the mobile website and more than 21,000 applicants register on average per month.
Show real soldier life through a heavy advertising device in real life advertising.
+ Relationship Management Candidate
A logic of accompaniment of the candidate in the long term and lead the change internally with a website and Apps.
= Number of candidates x6 compared to off-campaign periods 170,000 candidates/year.